I have a favor to ask

Why one small action can make a much bigger difference than you might expect.

Hey everyone,

I have a quick favor to ask.

Over the last couple of months, I’ve mentioned my upcoming book, Pay Attention, on the show a number of times.

Many of you have already pre-ordered it, and I’m incredibly grateful!

If you’ve been thinking about pre-ordering, now is as good of a time as ever and I’d appreciate the support.

Pre-orders have an outsized impact in publishing. They help determine how many copies bookstores stock, whether retailers give a book more visibility, and whether it has a chance of landing on bestseller lists during its first week. Those early signals matter far more than most people realize.

This book is the culmination of years of thinking about a question that has become impossible to ignore: How did it become so difficult for millions of people to agree on basic facts?

Every day on the show, we talk about politics. But politics doesn’t exist in a vacuum. It flows through social media platforms, recommendation algorithms, financial incentives, outrage-driven business models, and an information ecosystem that rewards attention over accuracy.

That’s what Pay Attention is about.

It’s not a book about memorizing political events or reliving every headline from the last decade. It’s about understanding the systems that shape what we see, what we don’t see, and why so many of us can look at the same world and come away with completely different realities.

I think it’s the most important book I’ve written.

Many of you have supported this show for years through memberships, Substack subscriptions, sharing videos, or simply watching and listening. Every one of those things has helped us continue building independent media at a time when it’s more important than ever.

Right now, pre-ordering the book is the best way to support that work.

The larger this book’s launch becomes, the more people these ideas will reach. That’s good for the book, but it’s also good for the broader conversation about media, misinformation, and the attention economy.

If you’re planning to pick up a copy anyway, ordering it before release would make a meaningful difference.

For a limited time, we’re also offering signed copies while supplies last.

Thank you for reading, thank you for watching, and thank you for making this community what it is. I genuinely couldn’t do this without you.

If you’d like to pre-order your copy of Pay Attention, you can do so here:

Let’s keep building.

—David